This past week Ari, an agent, took legal action against Ari, an App and Aryan Nation. A spokesperson for WME (the w is silent, pronounced "me") stated the reasons should be obvious: "Confusion in Hollywood about the brand identity of the real Ari, an Agent. WME has devoted significant time and money developing it's brand of Ari, an Agent. And it's obvious that Ari, an App, and Aryan Nation have been so-named to capitalize on the extensive and valuable brand awareness already accruing to Ari, an Agent."

Not subject to the action were Ari, a fictional Agent, Ari, an Actor nor Ari, an Actress.