HOLLYWOOD, CA - A division of VIACOM tasked with creating edgy, viral clips for the company's web site is having trouble keeping up with Kansas City resident Bob McPatrick and his Siamese cat, Sparkles.

This morning McPatrick updated his blog, retweeted a diverse selection of celebrity twitters and had time to cook his wife pancakes before uploading the first episode of his latest YouTube series starring nine year old Sparkles, all while VIACOM employees were stuck in traffic on the 10 between Bundy and Cloverfield.

Not only is YouTube channel SparklesCatz more popular than the B-list-starrer webisodes produced by the VIACOM division, Bob is writing and producing for Sparkles each day before he rides his recumbent bicycle three miles to the General Mills warehouse where he works full time as a shipping clerk.

VIACOM employees worry that Bob will soon accumulate enough Best Buy Reward Zone points to get that second HD camcorder he's been writing about on his blog. "And if he figures out how to use a greenscreen, we're f*cked," said one VIACOM P.A. who asked to remain anonymous, "Last year, when Bob upgraded to iMovie 09, management cut our budget in half and made those of us who didn't get laid off go into the Genius Bar for training."

Sources close to Bob say he is worried about the toll a celebrity lifestyle will take on Sparkles. The cat has been admitted twice this month to the Noah's Arc Animal Clinic to treat respiratory problems stemming from hater comments posted to her YouTube.

Sparkles is repped by local Kansas City firm Van Osol, Magruder, Erickson, Bay.